I used to cycle to work when I was a student going to my part time job. I also used to cycle to work every day when I lived in Vancouver as well as in Japan, so I understand the importance of wearing a bike helmet. I always wear a helmet because I want to protect my skull and brain. However, some people are willing to go without a helmet because they don't like how it looks or feels. This invisible helmet is for them.
Please take the time to watch the 3.5 minute video, which features two smart ladies (Anna and Terese) who came up with this brilliant idea (while still in school, no less) as well as at the end a demonstration of how their invisible bike helmet works.
If I still cycled, I would want to purchase one of these amazing invisible bike helmets. Imagine having an air bag specifically for your head? A.MA.ZING! ! ! !